Deduce It, Sherlock Holmes

This T-shirt is a tribute to Holmes, a fictional private detective created by British author Sir Arthur Conan Doyle. Featuring this quote from the Sherlock universe, it speaks volumes about the Sherlock fandom today. First, although it’s not stated in an outright manner, we think the shirt is referring to the Sherlock show that aired on BBC  featuring Benedict Cumberbatch. This saying could apply to all the formats of Holmes including books, movies, and shows. That being said, many people who are buying this T-shirt are probably watching the show.

The reason I say that is because the saying on the shirt is an inside joke that is critiquing our culture today. The saying, “Just Deduce It” is a play on the popular brand Nike’s slogan, “Just Do It.” The sayings sound almost the same when they are said aloud. Even the pipe depicted on the Sherlock shirt is a pun, being that Nike’s shirts all have a signature Nike “swoosh” mark on them. Nike is much more popular today than Sherlock is, so this shirt makes a statement about the show’s fans. In short, the “Just Deduce It” shirt is a statement that says a lot about the Sherlock fandom, but probably only Sherlock fans will recognize the irony.